Case Study · Fast Casual
From five locations to nearly 100 in three years, on one set of design standards.
Hawaiian Bros brought Katalyst into the 'Ohana early, at just five locations. We set the servicescape and design standards, then partnered with franchisees so every new restaurant could open on the same proven system.
Fast casual · QSR franchise
5 → ~100
locations in three years
1 standard
design system across every franchise
Movers & Shakers
Fast Casual industry recognition
A breakout brand that had to scale without drifting.
Hawaiian Bros had the concept and the momentum, but rapid franchise growth is where brand experience usually starts to slip. Five great restaurants is a proof point. Nearly 100 consistent restaurants is a system.
The brand needed design standards a franchisee could build to anywhere, plus a partner who would stay involved as the footprint multiplied, so the hundredth location felt as intentional as the first.
How Katalyst helped Hawaiian Bros scale the 'Ohana.
Create Success
Set the design standards early
Joining at five locations, we established the servicescape and design standards that defined the Hawaiian Bros experience, so the brand had a repeatable blueprint before the growth curve steepened.
Replicate Success
Partner with every franchisee
We worked alongside franchisees to open new restaurants on those standards, keeping cost and quality controlled as the location count climbed into the dozens.
Setup for Success
Scale the experience, not just the count
Consistent design and rollout support carried the brand to nearly 100 locations in three years and a spot on the Fast Casual Movers & Shakers list.
The results of scaling on a system.
~100
locations opened in three years, from a start of five
Movers & Shakers
named to the Fast Casual industry list
“I’m what would be considered a very satisfied customer, but it goes beyond that. I’m impressed with the creativity of their designs, their knowledge of the industry, both theirs and mine, and mostly I’m pleased with how good they are to work with. They’re just great people. There are few vendors that I would put my stamp on, but these guys have been so good to work with that I don’t mind one bit sticking my neck out for them. You will enjoy working with them, and your business will benefit from it.”
Let's scale your brand the same way.
Tell us where you want to grow. Our Discovery Team will follow up with relevant case studies and map what a Katalyst servicescape and rollout system would look like for your brand, the way we did for Hawaiian Bros.
Prefer to reach us directly?
816-221-0121 · discovery@katgroupinc.com